Excerpt
CONTENTS
INTRODUCTION
OVERVIEW OF THE COMPANY IKEA
Company Profile of IKEA
History of IKEA
THE ΊΚΕΑ WAY’ - CREATION OF LOW COSTS
IDENTIFYING THE STRATEGY OF IKEA
Porter’s Five Forces
Porters’ GenericStrategies
Bowman’s Strategic Clock
Internationalization of IKEA
IMPLICATION OF THE ANALYSIS
CONCLUSION
REFERENCES
Excerpt out of 19 pages
- Quote paper
- Sven Rosenhauer (Author), 2005, Profit is a wonderful Word, Munich, GRIN Verlag, https://www.grin.com/document/186562
Publish now - it's free
✕
Excerpt from
19
pages
Comments