Excerpt
Contents
List of abbreviations
1 Internet - mass media tool used worldwide
2 Internet based service strategy - a common trend?!
2.1 What is a strategy? How is it defined?
2.2 What are the characteristics of a strategy?
2.3 Which strategic changes happen?
3 Which concepts of internet based services exist?
3.1 Information strategy
3.2 Communication strategy
3.3 Transaction strategy
4 Example of a concrete configuration of service strategies
4.1 How is online banking defined?
4.2 Deutsche Bank's homepage
4.2.1 Information strategy on Deutsche Bank's homepage
4.2.2 About db OnlineBanking homepage
5 Why does Deutsche Bank use online based service strategies?
5.1 Competitive advantage through cost reducing
5.2 Online banks versus branch banks
5.3 Customer's satisfaction as one key term
5.4 Problems with online based services
5.5 Client's acceptance of online services
6 Conclusion
Bibliography
- Quote paper
- Hanno Fitte (Author), 2012, Online based service strategy, Munich, GRIN Verlag, https://www.grin.com/document/200893
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