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Content
1. Objectives to Introduce
2. Auditing the Online Advertising Market
3. Analysis of Google’s strategic issues
4. Benchmarking: Yahoo and Microsoft on fast lane?
5. Limitations and Critique
6. Conclusion
7. Recommendations
Appendix
Literature
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- Elisabeth Felice Nehls (Author), 2011, A business analysis project on Google Inc., Munich, GRIN Verlag, https://www.grin.com/document/175231
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