Carrefour Enters India

Current Issues in International Business


Seminar Paper, 2012

25 Pages, Grade: A


Excerpt


Content

1 Introduction
1.1 Scope and Foundation of Paper – Current Issue Defined
1.2 Carrefour in Brief

2 Carrefour’s Framework of Influences
2.1 Business Ideology Influences
2.1.1 Political Influences
2.1.2 Environmental Influences
2.2 Socio-Cultural Influences
2.2.1 Country Level Analysis of India
2.2.2 Consumer Level Analysis – The Indian Retail Culture
2.3 Carrefour’s Internal Influences – Corporate Culture

3 Managing Influences
3.1 Strategic Orientation
3.2 Evaluation Framework for Carrefour
3.2.1 Entry Mode Strategy
3.2.2 Local Response Activities
3.3 Overall Assessment of Carrefour’s Success in India and Future Direction

4 Conclusion and Outlook

5 Bibliography

Excerpt out of 25 pages

Details

Title
Carrefour Enters India
Subtitle
Current Issues in International Business
College
Florida International University, Modesto A. Maidique Campus
Grade
A
Author
Year
2012
Pages
25
Catalog Number
V192955
ISBN (eBook)
9783656181620
ISBN (Book)
9783656183457
File size
1411 KB
Language
English
Keywords
Carrefour, India, Market Entry, Current Issue, Markus Slamanig, International Business
Quote paper
MMag. Markus Slamanig (Author), 2012, Carrefour Enters India, Munich, GRIN Verlag, https://www.grin.com/document/192955

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