Excerpt
Content
1 Introduction
1.1 Scope and Foundation of Paper – Current Issue Defined
1.2 Carrefour in Brief
2 Carrefour’s Framework of Influences
2.1 Business Ideology Influences
2.1.1 Political Influences
2.1.2 Environmental Influences
2.2 Socio-Cultural Influences
2.2.1 Country Level Analysis of India
2.2.2 Consumer Level Analysis – The Indian Retail Culture
2.3 Carrefour’s Internal Influences – Corporate Culture
3 Managing Influences
3.1 Strategic Orientation
3.2 Evaluation Framework for Carrefour
3.2.1 Entry Mode Strategy
3.2.2 Local Response Activities
3.3 Overall Assessment of Carrefour’s Success in India and Future Direction
4 Conclusion and Outlook
5 Bibliography
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- Quote paper
- MMag. Markus Slamanig (Author), 2012, Carrefour Enters India, Munich, GRIN Verlag, https://www.grin.com/document/192955
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