Carrefour in China

The First Green Store Opening


Seminar Paper, 2012

23 Pages, Grade: A


Excerpt


Content

1 Introduction

2 Carrefour’s Major Challenges

3 SWOT Analysis
3.1 External Forces
3.1.1 Increasing Governmental Regulations Driven by Economic Growth
3.1.2 Increasing Awareness on Environmental Impacts
3.1.3 Impact of the Beijing Olympics 2008
3.1.4 Environmental Efforts by the Competition
3.1.5 Supply Chain Problems
3.2 Internal Forces – Carrefour’s Current Green Strategy and Corporate Image

4 Carrefour’s Integrated Green Strategy
4.1 Overview
4.2 Global Integration
4.3 Country Level Implementation
4.3.1 Changes in Organizational Design and Business Activities
4.3.2 Implementation at Store-Level
4.3.3 Targeting Product Line Extension
4.3.4 Considerations Towards Product Design and Packaging
4.4 Integrated Marketing Strategy

5 Conclusion

6 References

Excerpt out of 23 pages

Details

Title
Carrefour in China
Subtitle
The First Green Store Opening
College
Florida International University, Modesto A. Maidique Campus
Grade
A
Author
Year
2012
Pages
23
Catalog Number
V192956
ISBN (eBook)
9783656181613
ISBN (Book)
9783656181996
File size
842 KB
Language
English
Keywords
International Business, Environmental Issues, Green Store, Slamanig, Carrefour, China, Olympic Games, Organic Products, culture
Quote paper
MMag. Markus Slamanig (Author), 2012, Carrefour in China, Munich, GRIN Verlag, https://www.grin.com/document/192956

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