Excerpt
Content
1 Introduction
2 Carrefour’s Major Challenges
3 SWOT Analysis
3.1 External Forces
3.1.1 Increasing Governmental Regulations Driven by Economic Growth
3.1.2 Increasing Awareness on Environmental Impacts
3.1.3 Impact of the Beijing Olympics 2008
3.1.4 Environmental Efforts by the Competition
3.1.5 Supply Chain Problems
3.2 Internal Forces – Carrefour’s Current Green Strategy and Corporate Image
4 Carrefour’s Integrated Green Strategy
4.1 Overview
4.2 Global Integration
4.3 Country Level Implementation
4.3.1 Changes in Organizational Design and Business Activities
4.3.2 Implementation at Store-Level
4.3.3 Targeting Product Line Extension
4.3.4 Considerations Towards Product Design and Packaging
4.4 Integrated Marketing Strategy
5 Conclusion
6 References
- Quote paper
- MMag. Markus Slamanig (Author), 2012, Carrefour in China, Munich, GRIN Verlag, https://www.grin.com/document/192956
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