Excerpt
Table of Contents
1. Introduction
2. The Marketing Environment
2.1 The Economic Environment
2.2 The Cultural Environment
2.3 The Political and Legal Environment
2.4 Concluding Remarks on the Marketing Environment
3. The Marketing Strategy
3.1 Description of Target Market
3.2 Positioning Strategy
3.3 Marketing Mix Strategy
3.3.1 Product Strategy
3.3.1.1 Packaging Components
3.3.1.2 Support Services Components
3.3.2 Pricing Strategy
3.3.3 Place Strategy
3.3.3.1 Mode of Entry
3.3.3.2 Product Distribution
3.3.4 Promotional Strategy
3.3.4.1 Panty Pad and Push Strategies
3.3.4.2 Panty Pad and Pull Strategies
3.4 Concluding Remarks on the Marketing Strategy
References
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- Quote paper
- Weng Marc Lim (Author), 2009, Panty Pad: Marketing Menstrual Pads to the Japanese Market, Munich, GRIN Verlag, https://www.grin.com/document/188582
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