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Brand Development of Coca-Cola Company (UK)

Exploring new branding opportunities for Coca-Cola Company (UK)


Term Paper, 2011

26 Pages, Grade: 72% (First)


Excerpt


Table of contents

1.0 Introduction
1.1 Sophisticated Sparkling Juice Drink
1.2 Target Market
1.3 Market Trends

2.0 Justification
2.1 Size of Chosen Market
2.2 Competitive Analysis
2.3 Feasibility
2.4 Activity in Other Countries

3.0 Brand Analysis
3.1 Psychographics of Baby Boomers
3.2 Brand Personality
3.3 Brand Identity
3.4 Brand Architecture
3.5 Brand Positioning

4.0 Logistics
4.1 Pricing
4.2 Placement
4.3 Promotion
4.4 International Dimension

5.0 References

6.0 Appendices
Appendix A
Appendix B
Appendix C
Appendix D
Appendix E
Appendix F

Excerpt out of 26 pages

Details

Title
Brand Development of Coca-Cola Company (UK)
Subtitle
Exploring new branding opportunities for Coca-Cola Company (UK)
College
University of Westminster
Course
BA (Hons) Marketing Communications - Brand Management
Grade
72% (First)
Author
Year
2011
Pages
26
Catalog Number
V188296
ISBN (eBook)
9783656121893
ISBN (Book)
9783656122999
File size
730 KB
Language
English
Keywords
Coca-Cola, UK, Branding
Quote paper
Daniela Lopez (Author), 2011, Brand Development of Coca-Cola Company (UK), Munich, GRIN Verlag, https://www.grin.com/document/188296

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