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A business analysis project on Google Inc.

Name: A business analysis project on Google Inc.
Price: 18.95 EUR
Availability: InStock
Author: Elisabeth Felice Nehls
ISBN: 978-3-640-96099-6

A market leader running into mischief?

Research Paper (undergraduate), 2011

37 Pages, Grade: 1

Elisabeth Felice Nehls (Author)

Excerpt

Content

1. Objectives to Introduce

2. Auditing the Online Advertising Market

3. Analysis of Google’s strategic issues

4. Benchmarking: Yahoo and Microsoft on fast lane?

5. Limitations and Critique

6. Conclusion

7. Recommendations

Appendix

Literature

Excerpt out of 37 pages

Details

Title: A business analysis project on Google Inc.
Subtitle: A market leader running into mischief?
College: Anglia Ruskin University
Course: Business Analysis
Grade: 1
Author: Elisabeth Felice Nehls (Author)
Year: 2011
Pages: 37
Catalog Number: V175231
ISBN (eBook): 9783640960750
ISBN (Book): 9783640960996
File size: 1968 KB
Language: English
Keywords: Google, Google Inc., Business Analysis, MBA, benchmark, benchmarking, yahoo, microsoft

Quote paper: Elisabeth Felice Nehls (Author), 2011, A business analysis project on Google Inc., Munich, GRIN Verlag, https://www.grin.com/document/175231

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