Marketing Functions of JJB Sports

INDEX:

1. Introduction

2. Business orientation
2.1. Product Orientation
2.2. Sales Orientation
2.3 Marketing Orientation

3. Analysis of JJB’s competitive advantage.
3.1. Porters Five forces.
A. Threat of new entry
B. Threat of Substitute products
C. Competitive rivalry
D. Suppliers power
E. Buyers power

4. Marketing Mix & 4P’s
4.1. Product
4.1.1 Brand Management
4.1.2 Product’s life cycle and portfolio planning
A. Product life cycle curve
B. Portfolio planning
4.1.3 Product growth strategy (Ansoff matrix)
A. Market penetration
B. Product development
C. Market development
D. Diversification
4.2. Place
4.3 Price
4.4 Promotion
4.5 Other marketing mix elements

5. SWOT analysis
5.1. Strengths.
A. Stores portfolio
B. Wide product portfolio
C. Strategic procedures
D. Relationship with customers
5.2 Weaknesses
A. Short term trading
B. IT systems and Business continuity
C. Shareholders relationship.
D. Product differentiation
E. Segmentation
5.3. Opportunities.
A. New markets.
B. Upcoming sports events
C. Health and fitness
D. Stumbling competition and core competencies
E. Expansion.
5.4. Threats.
A. Old and new Competition
B. Economic Scenario
C. Environmental issues
D. Foreign exchange transactions
E Regulatory/Government bodies
5.5 Sustainable competitive advantage

6. List of References