Excerpt
Table of contents
Part 1 Opportunity Assessment
1.0 Glossary
1.1 List of Figures
1.2 Executive Summary
2.0 Introduction
2.1 Macro environment of international market
2.2 PESTLE Framework
2.3 Key Facts New Zealand
2.4 Key Facts China
2.5 Key Facts USA
2.6 Key Facts Germany
3.0 Market Segmentation by Industries
3.1 New Zealand
3.2 China
3.3 USA
3.4 Germany
4.0 Geographical Variables - Businesses Portfolio Matrix
4.1 Competitor Analysis
5.0 Recommendation
Part 2 Market Entry Strategy
6.0 Market Entry Strategies
6.1 Indirect Exporting
6.2 Direct Exporting
6.3 Direct Investment
6.4 Cooperate Strategies
6.4.1 Joint Ventures
6.4.2 Strategic Alliances
6.5 Marketing Plan
7.0 Market Entry Strategy for Bettys
Part 3 Implementation of Bettys Marketing Mix
8.0 Company Analysis - SWOT
8.1 Marketing Mix
8.1.1 Product
8.1.2 Price
8.1.3 Place
8.1.4 Promotion
8.2 Stimulus Response Model
8.3 Bettys in Germany
8.4 Conclusion
8.5 Bibliography
8.6 Appendices
- Quote paper
- Letizia Zisa (Author), 2010, Positioning and Opportunity Assessment Report with main focus on Germany, China, USA, New Zealand, Munich, GRIN Verlag, https://www.grin.com/document/171404
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