Leseprobe
Table of Contents
1. Introduction
2. Customer satisfaction and the problem of behaviour: A brief literature review
3. Customer satisfaction’s unknown status
4. Theoretical link and assumptions between customers’ attitude and behaviour
5. Concluding remarks
6. References
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- Thomas Bister-Füsser (Autor:in), 2011, Why do satisfied customers defect? A look at the concept of “customer satisfactions” and its shortcomings, München, GRIN Verlag, https://www.grin.com/document/170285
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