Leseprobe
Table of Contents
I. Executive Summary
II. Brewing Industry Background
A. Market Overview
B. Current Conditions
i. United States of America
ii. Germany
iii. Worldwide
III. Companies
A. InBev
B. “Target Company”: Anheuser-Busch
C. Company comparison
IV. Marketing Mix
A. Product
B. Price
C. Place
D. Promotion
V. Environment
A. Legislation and regulations
B. Societal values and lifestyle
C. General economic conditions
VI. Industry analysis
A. Competitive Rivalry within an Industry
B. Threat of New Entrants
C. Threat of Substitute Products
D. Bargain Power of Suppliers
E. Bargain Power of Customers
VII. Industry forces summery
VIII. Company Analysis: Anheuser-Busch
A. Strength
B. Weaknesses
C. Threats
D. Opportunities
IX. Analytical comparison of InBev and Anheuser-Busch 34
X. Driving Forces in the Industry
XI. Anheuser-Busch’s Latest Actions
XII. Recommendations for Anheuser-Busch
XIII. References
- Arbeit zitieren
- Christian Schmitt (Autor:in), 2007, Marketing aspects of the brewing industry, München, GRIN Verlag, https://www.grin.com/document/167372
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