Semiotics and Shock Advertisement

How and with which semiotic means do advertisers create a shocking effect?


Essay, 2011

25 Pages, Grade: Excellent


Excerpt


Contents

1 Introduction

2 Attention-seeking and shock effect: a theoretical overview on semiotics in advertising

3 Qualitative analysis of shocking and attention-seeking print advertisements
3.1 peta
3.2 HUMANS for ANIMALS

4 Conclusion

References

List of Figures

Appendix

Excerpt out of 25 pages

Details

Title
Semiotics and Shock Advertisement
Subtitle
How and with which semiotic means do advertisers create a shocking effect?
College
The University of Surrey  (Department of English)
Course
Language of Advertising
Grade
Excellent
Author
Year
2011
Pages
25
Catalog Number
V167173
ISBN (eBook)
9783640836215
ISBN (Book)
9783640836451
File size
2030 KB
Language
English
Keywords
Semiotics, Shock, Advert, Ad, Saussure, peta, Peirce, WWF, image, sign, typeface, symbol, shockvertisement, ethics, linguistic, Federici, ads
Quote paper
B.A. Corinna Colette Vellnagel (Author), 2011, Semiotics and Shock Advertisement, Munich, GRIN Verlag, https://www.grin.com/document/167173

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