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Marketing Strategies Used By Intel To Create A Sustainable Market Position

An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position


Project Report, 2010

14 Pages, Grade: 75


Excerpt


Contents

EXECUTIVE SUMMARY

TERMINOLOGY/ POINTS OF REFERENCE USED

INTRODUCTION

STRATEGIC MARKETING ISSUES FACED BY INTEL
Figure 1: A situational example of ingredient co-branding
Figure 2: HP/ Intel co-branded advertisement

FUTURE OPTIONS FACING INTEL
Figure 3: SWOT Analysis for Intel
Figure 4: Product development process

CONCLUSION

REFERENCES

Excerpt out of 14 pages

Details

Title
Marketing Strategies Used By Intel To Create A Sustainable Market Position
Subtitle
An investigation to analyse the marketing strategies used by Intel by examining strategic marketing issues and also the options facing the organisation in building a sustainable competitive market position
College
University of Hertfordshire  (Business School)
Course
MA Marketing
Grade
75
Author
Year
2010
Pages
14
Catalog Number
V166297
ISBN (eBook)
9783640819980
ISBN (Book)
9783640822928
File size
672 KB
Language
English
Keywords
Intel, Strategic, Marketing, Sustainable Competitive Position, Market Position, Ingredient Co-branding, Branding
Quote paper
Christopher Ulph (Author), 2010, Marketing Strategies Used By Intel To Create A Sustainable Market Position, Munich, GRIN Verlag, https://www.grin.com/document/166297

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