Planning in new Ventures

Table of Content

Table of Figures

1. Introduction

2. Definitions and Concepts
2.1 New Venture
2.2 Strategic Planning
2.3 The Corporate Life Cycle Concept
2.4 The Contingency Approach

3. New Venture Planning in the Early Phases of the Corporate Life Cycle
3.1 Basic Considerations
3.1.1 To Plan or Not to Plan?
3.1.2 The Importance of “Outsiders” in New Venture Planning
3.1.2.1 Involving Outsiders in the Planning Process
3.1.2.2 Outsiders as Addressee of the Outcome of Planning
3.2 The Courtship Phase
3.2.1 Do Founders of Successful New Ventures Write Business Plans?
3.2.2 The Impact of Written Business Plans
3.3 The Infancy Phase - A Framework to New Venture Market Entry Strategies

4. New Venture Planning by Market Context
4.1 New Ventures in the Internet Market
4.1.1 Specific Context for New Ventures in the Internet
4.1.1.1 New Forms of Communication
4.1.1.2 Critical Success Factors
4.1.2 Selected Online-Marketing Instruments
4.1.2.1 Search Engine Marketing
4.1.2.2 E-Branding
4.1.2.3 Direct Marketing
4.2 New Ventures in a High Technology Environment
4.2.1 Specific Challenges
4.2.1.1 Technological Uncertainty
4.2.1.2 Market Uncertainty
4.2.2 Strategic Planning for New Ventures in High Technology Markets
4.2.2.1 Definition of the Relevant Market
4.2.2.2 Implications for Strategic Planning

5. Conclusions
5.1 Implications for Management
5.2 Implications for Research

Appendices

References

Statutory Declaration