Excerpt
Table of Contents
Glossary
1 Strategic Analysis
1.1 External & Internal Analysis
1.1.1 Briefly Defining the Industry
1.1.2 Macro Environment: PESTEL-Analysis
1.1.3 Micro Environment: Porter’s Five Forces
1.1.4 Resources & Capabilities
1.2 SWOT Analysis & Key Strategic Issues
1.3 Strategic Options
1.4 Implementation Issues
2 References
3 Bibliography
4 Appendix
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- Quote paper
- Svenja Stellmann (Author), 2010, Case Study Japan Airlines, Munich, GRIN Verlag, https://www.grin.com/document/163063
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