Abstract or Introduction
The high energy drink Red Bull has been profitably sold since 1987. The company’s figures confirm its success around the world. Red Bull’s secret is an extraordinary marketing consisting mainly of the organisation of fun sport events to create a cool image and make teenagers loyal costumers. With this unique concept the enterprise will go on governing the growing energy drink branch.
- Quote paper
- Sabine Buchholz (Author), 2005, When a brand gets wings. Red Bull's secret of marketing success, Munich, GRIN Verlag, https://www.grin.com/document/82618
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