Is Marketing a Science? Scientific Marketing


Term Paper, 2012

5 Pages, Grade: 1,3


Abstract or Introduction

When Frederick Taylor, the “father of scientific management” started to develop his management philosophy in the late nineteenth century, he was above all concerned about labor productivity in the manufacturing industry considering
exclusively the relationship between employer and employee. Even when he later admitted that in his theory he “overlook[ed] the third great party […] – the consumers” (Taylor 1911/1998: 72) he probably did not spend too much time thinking about marketing.

This is just what came to my mind when I read the title of the article “Scientific marketing management and the emergence of the ethical marketing concept” published in 2011 in the Journal of Marketing Management by Mark Tadajewski and D.G. Brian Jones. But is marketing really a science? And, aside from that, why are we
suddenly talking about ethics?

In Tadajewski and Jones’ article, which this paper is going to briefly summarize and comment on, we will find an answer on how to combine all three aspects - marketing, science, and ethics.

Details

Title
Is Marketing a Science? Scientific Marketing
College
University of València  (Facultad de Economía)
Course
Global Marketing Strategies
Grade
1,3
Author
Year
2012
Pages
5
Catalog Number
V204710
ISBN (eBook)
9783656309888
ISBN (Book)
9783656313540
File size
639 KB
Language
English
Keywords
marketing, science, scientific
Quote paper
B.A. International Management Nadine Ghanawi (Author), 2012, Is Marketing a Science? Scientific Marketing, Munich, GRIN Verlag, https://www.grin.com/document/204710

Comments

  • No comments yet.
Look inside the ebook
Title: Is Marketing a Science? Scientific Marketing



Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free